Joshua Stega: 20+ years helping Australians invest

From the GFC to 500+ ETFs

I’m Joshua Stega, an Australian financial adviser based in Sydney. I started my career in 2005 as an Associate Adviser at Wilson HTM in Brisbane. In 2007 I moved to Sydney to join UBS Wealth Management as an Associate Director, advising high-net-worth clients, just as the Global Financial Crisis hit. Starting out in a crisis taught me early that protecting money matters as much as growing it.

In 2013 I founded my own advice firm, JAS Wealth, and in 2025 I founded ETF Adviser, where I’m Head of Research. Since then I’ve worked through the GFC recovery, COVID, rate shocks and the AI boom, and for the past several years I’ve focused entirely on ETFs: which ones deserve a place in a portfolio, when to buy and when to sell.

When I started there were only a handful of ETFs in Australia. Today there are more than 500. That’s a lot of choice, and a lot of noise. ETF Adviser turns my weekly research into clear, practical ideas so you don’t have to research them all yourself.

A simple, repeatable process

Core and satellite. A low-cost diversified ETF as the core, held through the cycle, with a smaller satellite portion for themes, regions and commodities when they’re trending.

Follow the trend. Roughly three in four investments move with the broader market, so I track 17 markets in our Market Health-O-Meter and buy satellites only at clear buy points, using my base and trend method, always with a stop loss.

Protect capital. When conditions turn risk off, I move satellite positions to cash and wait. Small losses are fine; big ones are hard to recover from.

“As my dad always said: keep it simple, stupid.”

Qualified and licensed

Education

• Master of Taxation & Financial PlanningUNSW · 2007–2012
• Bachelor of Laws (Hons) / Bachelor of AccountingGriffith University · 2001–2005

Accreditations & memberships

• Practitioner MemberStockbrokers and Investment Advisers Association (SIAA) · since 2018
• ASX Accredited Listed Product Adviser2013
• Level 1 Accredited Derivatives Adviser2008
• CFP Modules 1–4 (completed)Financial Advice Association Australia (FAAA)
• Self Managed Super Fund (SMSF) accreditation2013
• Advanced Diploma of Financial Services (Financial Planning)2007
• Diploma of Financial Services (Financial Planning)2006
• SMSF Specialist AdvisorSMSF Association · 2012–2017

Licensing

• Authorised Representative 308485myAFS Pty Ltd, AFSL 480599
• JAS Wealth Pty Ltd t/a ETF AdviserCorporate Authorised Representative 436749

You can verify my details on the Financial Advisers Register (Moneysmart). Joshua Stega (AR 308485) and JAS Wealth Pty Ltd t/a ETF Adviser (CAR 436749) are authorised representatives of myAFS Pty Ltd (AFSL 480599). Read our Financial Services Guide.